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Tesla recently downsized a freshly assembled marketing squad as part of widespread company layoffs, pivoting away from a conventional advertising strategy endorsed by CEO Elon Musk less than a year ago.
The complete “growth content” team in the US, comprised of approximately 40 staff members under the supervision of senior manager Alex Ingram, was dissolved amidst the ongoing wave of job reductions, Bloomberg reported citing people familiar with the matter.
Also Read: Elon Musk Wanted Tesla To Cut Headcount By 20%: Report
Both Ingram and Jorge Milburn, who headed the global team, were let go. According to one source, the company still maintains limited marketing personnel in Europe.
Tesla to cut more than 6,000 jobs in Texas, California
Tesla said it will lay off 6,020 employees in Texas and California, news agency Reuters reported.
Last week, Tesla announced a more than 10% cut in its global workforce under pressure from dropping sales and an intensifying price war among EV makers, without revealing the number of employees the job cuts would impact.
Some numbers were disclosed in notices to the states of Texas and California on Monday under a U.S. labor law that requires companies with 100 or more employees to notify 60 days ahead of planned closings or mass layoffs.
Tesla will cut 3,332 jobs in California and eliminate 2,688 positions in Texas, starting June 14, the notices showed.
“Tesla has now created over 30,000 manufacturing jobs in California!” Musk said in a post on his social media platform X on Tuesday.
The job cuts in Texas represent 12% of Tesla’s total workforce of 22,777 in the greater Austin area, where its gigafactory and headquarters are located.
The global job cuts would include 285 employees at its Buffalo, New York premises that house the labeling team for its Autopilot driver assistance software that makes fast-charging equipment.
Tesla’s headcount stood at more than 140,000 late last year, up from around 100,000 at the end of 2021, according to the company’s filings with U.S. regulators.
Reuters in an exclusive report on April 5 said Tesla had canceled a long-promised inexpensive car, expected to cost around $25,000, that investors have been counting on to drive mass-market growth.
(With agency inputs)
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