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After producing original movies and TV shows, Netflix is betting big on gaming and plans on spinning off more of its hit originals into games. The idea seems to be to lure more of its subscribers into its gaming services.
Currently, Netflix has around 80 titles available in its library, including some based on its original movies and TV shows, including Stranger Things, Vikings, Love Is Blind, Narcos, and The Queen’s Gambit.
Netflix apparently is working on expanding its catalogue, and it might include new titles based on some of the hit Netflix originals. People familiar with the development told the Wall Street Journal that the streaming giant plans to release new games based on some of its popular shows, including Squid Game and Wednesday, and it should be released in the next few months.
Aside from these two, Netflix is also discussing games based on Extraction, Sherlock Holmes and Black Mirror.
Grand Theft Auto could one day come on Netflix
Apart from original spin-offs, Netflix will continue to licence titles, such as Bloons TD 6 and Classic Solitaire. Furthermore, as per Journal, Netflix has been in negotiation with Take-Two for a licence agreement to bring the popular Grand Theft Auto franchise to its game streaming service. Though, there is no word on how the discussions went or whether negotiations are still ongoing.
Netflix’s big bet to keep users bingeing
Netflix does not make any revenue from its games. Instead, the games are part of a strategy to keep fans engaged with the streaming service even when their favourite shows are not on air, as they can download these games on their phones without any charges. However, not many have been playing games on Netflix, as only 1 per cent of Netflix’s 238 million subscribers are said to be playing games daily.
Netflix has invested heavily in video games, spending around a billion dollars to set up its gaming service. The company is hiring dozens of game executives to join its 400-person team and work on its big AAA title, which could cost hundreds of millions.
Despite the challenges of cloud-based gaming, Netflix’s co-CEO has reiterated the company’s commitment to games, stating that “someday we’re going to be everywhere with games across all devices that we serve.”
Analysts have the opinion that Netflix is using games to attract and retain customers, while justifying subscription costs as it prepares to raise prices.
Currently, Netflix has around 80 titles available in its library, including some based on its original movies and TV shows, including Stranger Things, Vikings, Love Is Blind, Narcos, and The Queen’s Gambit.
Netflix apparently is working on expanding its catalogue, and it might include new titles based on some of the hit Netflix originals. People familiar with the development told the Wall Street Journal that the streaming giant plans to release new games based on some of its popular shows, including Squid Game and Wednesday, and it should be released in the next few months.
Aside from these two, Netflix is also discussing games based on Extraction, Sherlock Holmes and Black Mirror.
Grand Theft Auto could one day come on Netflix
Apart from original spin-offs, Netflix will continue to licence titles, such as Bloons TD 6 and Classic Solitaire. Furthermore, as per Journal, Netflix has been in negotiation with Take-Two for a licence agreement to bring the popular Grand Theft Auto franchise to its game streaming service. Though, there is no word on how the discussions went or whether negotiations are still ongoing.
Netflix’s big bet to keep users bingeing
Netflix does not make any revenue from its games. Instead, the games are part of a strategy to keep fans engaged with the streaming service even when their favourite shows are not on air, as they can download these games on their phones without any charges. However, not many have been playing games on Netflix, as only 1 per cent of Netflix’s 238 million subscribers are said to be playing games daily.
Netflix has invested heavily in video games, spending around a billion dollars to set up its gaming service. The company is hiring dozens of game executives to join its 400-person team and work on its big AAA title, which could cost hundreds of millions.
Despite the challenges of cloud-based gaming, Netflix’s co-CEO has reiterated the company’s commitment to games, stating that “someday we’re going to be everywhere with games across all devices that we serve.”
Analysts have the opinion that Netflix is using games to attract and retain customers, while justifying subscription costs as it prepares to raise prices.
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