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Since announcing its entry into the ‘AI era’, Microsoft has been rolling out AI features to its services. Along the way, the company has been renaming some of its offerings that best define that particular product. Last year, the company changed the name of Bing Chat to Copilot and it has now refreshed the name of Edge browser to Edge: AI browser.
Microsoft Edge gets the “AI browser” branding on iPhone and Android apps.The first image in the app’s description also announces that users can enhance their browsing with “an AI-powered browser”.
“Microsoft Edge, your AI-powered browser, with Copilot built in to enhance your browsing experience. Empowered by GPT-4, Copilot enables you to ask questions, refine searches, receive comprehensive summaries and create images with DALL-E 3. Microsoft Edge is a smarter way to browse, find, create and shop on the go,” the description on the App Store and Google Play Store reads.
Why renaming may be important
While this may not be a ‘big deal’ for users, this could be a precursor of the new AI features and services that are likely to come from Microsoft’s backyard. For instance, no one really noticed the refreshed Android logo during presentations at Google I/O 2023. Later in the year, Google officially announced the Android robot logo makeover and went on to explain the reasons behind it.
Microsoft may not explain the name change in Edge but it did give a reason to change the name of the service that was initially launched as Bing Chat and Bing Chat Enterprise.
The company said the renaming was done in an effort to simplify the user experience and make Copilot more accessible to everyone. Notably, Copilot is the name for the AI chat interface used in Bing, Microsoft Edge and Windows 11.
Microsoft Edge gets the “AI browser” branding on iPhone and Android apps.The first image in the app’s description also announces that users can enhance their browsing with “an AI-powered browser”.
“Microsoft Edge, your AI-powered browser, with Copilot built in to enhance your browsing experience. Empowered by GPT-4, Copilot enables you to ask questions, refine searches, receive comprehensive summaries and create images with DALL-E 3. Microsoft Edge is a smarter way to browse, find, create and shop on the go,” the description on the App Store and Google Play Store reads.
Why renaming may be important
While this may not be a ‘big deal’ for users, this could be a precursor of the new AI features and services that are likely to come from Microsoft’s backyard. For instance, no one really noticed the refreshed Android logo during presentations at Google I/O 2023. Later in the year, Google officially announced the Android robot logo makeover and went on to explain the reasons behind it.
Microsoft may not explain the name change in Edge but it did give a reason to change the name of the service that was initially launched as Bing Chat and Bing Chat Enterprise.
The company said the renaming was done in an effort to simplify the user experience and make Copilot more accessible to everyone. Notably, Copilot is the name for the AI chat interface used in Bing, Microsoft Edge and Windows 11.
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