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Instagram users can now opt out of web activity tracking by the Meta-owned app. Facebook users can already block tracking across other websites and apps, but now Meta is expanding this feature to Instagram as well, providing users with the option to block Instagram from collecting their data from various apps and websites.
Meta uses its business tools, such as the Meta Pixel, to track users on third-party websites and serve personalised ads on its platforms. So, now using the Activity Off-Meta Technologies in the Accounts Center, which was previously limited to Facebook, users can review the information being shared by businesses with Meta, disconnect specific activities, or clear the collected data.
Here’s how to disable web activity tracking on Instagram
To access this setting, users need to go to the Accounts Center page, where Meta profiles across different apps will be displayed, including separate Facebook and Instagram pages. Here, users can view which businesses are sending metadata and disconnect them as they wish, as well as clear the data associated with their profiles. Users can also download data that Facebook and Instagram have on their accounts, at the same time.
Meta is also expanding the Transfer Your Information feature to Instagram, allowing users to transfer alAlthough it’s not clear which specific services will be available for transfer, Meta says that users can use this feature to create and print a photo album with pictures from Instagram using a third-party service.
“We’ll continue to find ways to make it easier for people to customise how they use and interact with our apps and technologies,” said the company, announcing the new features.
Meta and its suite of social media apps have been surrounded by concerns about how the social media giant uses user data to sell them ads.
In a blow to Zuckerberg and company, the European Union barred companies from combining user data collected across its apps – Facebook, Instagram, and WhatsApp – and tracking them outside of these three apps unless they received explicit consent.
Although this decision is great news for users’ privacy, it could impact Meta’s ability to sell ads effectively and significantly dent its revenue. Consequently, Meta is contemplating placing Facebook and Instagram behind a paywall, where users would have to pay for an ad-free experience. However, users could still use these apps without spending any money but would have to agree to view ads.
Meta uses its business tools, such as the Meta Pixel, to track users on third-party websites and serve personalised ads on its platforms. So, now using the Activity Off-Meta Technologies in the Accounts Center, which was previously limited to Facebook, users can review the information being shared by businesses with Meta, disconnect specific activities, or clear the collected data.
Here’s how to disable web activity tracking on Instagram
To access this setting, users need to go to the Accounts Center page, where Meta profiles across different apps will be displayed, including separate Facebook and Instagram pages. Here, users can view which businesses are sending metadata and disconnect them as they wish, as well as clear the data associated with their profiles. Users can also download data that Facebook and Instagram have on their accounts, at the same time.
Meta is also expanding the Transfer Your Information feature to Instagram, allowing users to transfer alAlthough it’s not clear which specific services will be available for transfer, Meta says that users can use this feature to create and print a photo album with pictures from Instagram using a third-party service.
“We’ll continue to find ways to make it easier for people to customise how they use and interact with our apps and technologies,” said the company, announcing the new features.
Meta and its suite of social media apps have been surrounded by concerns about how the social media giant uses user data to sell them ads.
In a blow to Zuckerberg and company, the European Union barred companies from combining user data collected across its apps – Facebook, Instagram, and WhatsApp – and tracking them outside of these three apps unless they received explicit consent.
Although this decision is great news for users’ privacy, it could impact Meta’s ability to sell ads effectively and significantly dent its revenue. Consequently, Meta is contemplating placing Facebook and Instagram behind a paywall, where users would have to pay for an ad-free experience. However, users could still use these apps without spending any money but would have to agree to view ads.
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