[ad_1]
This doesn’t mean Google is abandoning AR entirely. They remain at the forefront of software development, with their ARCore platform already powering AR experiences on millions of Android devices. By partnering with major OEMs, Google would be hoping to reach a wider audience and accelerate AR adoption through diverse, commercially viable hardware.
However, the layoffs are bound to raise concerns about the future of Google’s hardware ambitions. “While we are making changes to our 1P AR hardware team, Google continues to be deeply committed to other AR initiatives, such as AR experiences in our products, and product partnerships,” said Google in the statement.
AR partnership with other companies
The OEM-partnership model offers several advantages for Google. By collaborating with established hardware manufacturers, Google can leverage their expertise and production resources, potentially speeding up the development and market launch of AR devices.
Google has confirmed it is working with Samsung on an AR headset, which will be powered by a Qualcomm Snapdragon processor. “We look forward to continuing our collaboration with Qualcomm Technologies and Samsung on the future of immersive and spatial XR,” said Shahram Izadi, vice president of AR at Google at the time of announcing the collaboration. “We’re excited for the Android ecosystem to take advantage of Snapdragon XR2+ Gen 2’s capabilities and enable new experiences,” he added.
[ad_2]
Source link
