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Apple surprised everyone with the Mother Earth ad during the recent iPhone 15 series launch event. The ad in which Apple CEO too played a role has gone viral. The ad had portrayed Mother Nature sitting at a meeting with the Apple team discussing its commitment to achieving carbon neutrality by 2030. Reaffirming the commitment during a recent interview to CBS, Cook said that he wants to match every bit of carbon released by Apple products with clean energy and carbon capture (what’s called “carbon neutral”), from mining, manufacturing, shipping, even recycling.
Talking about Apple Watch Series 9 being the first-ever carbon neutral product from the company, Cook said that he wants Apple to demonstrate that going carbon neutral can be profitable. “It can be done,” he said. “And it can be done in a way that others can replicate, which is very important for us. We want to be the ripple in the pond. We want people to look at this and say, ‘I can do that, too,’ or, ‘I can do half of that.’ We want people to look at this and rip it off,” he said.
Making the start
Apple this year ended the use of leather across all of its product lines as part of its ambitious 2030 climate goal. The company will replace leather with a new textile called FineWoven, an elegant and durable twill made from 68 percent post-consumer recycled content.
Beyond its 2030 goal, Apple is also working toward a 90 per cent reduction in emissions by 2050 — which will necessitate advocating for collective action from governments, businesses, and individuals to accelerate global progress in the fight against climate change.
Talking about Apple Watch Series 9 being the first-ever carbon neutral product from the company, Cook said that he wants Apple to demonstrate that going carbon neutral can be profitable. “It can be done,” he said. “And it can be done in a way that others can replicate, which is very important for us. We want to be the ripple in the pond. We want people to look at this and say, ‘I can do that, too,’ or, ‘I can do half of that.’ We want people to look at this and rip it off,” he said.
Making the start
Apple this year ended the use of leather across all of its product lines as part of its ambitious 2030 climate goal. The company will replace leather with a new textile called FineWoven, an elegant and durable twill made from 68 percent post-consumer recycled content.
Beyond its 2030 goal, Apple is also working toward a 90 per cent reduction in emissions by 2050 — which will necessitate advocating for collective action from governments, businesses, and individuals to accelerate global progress in the fight against climate change.
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