Fashion brands are increasingly collaborating with other industries, artists, and consumers to create unique and innovative products
The fashion industry is witnessing a shift towards sustainability, inclusivity, and technology-driven solutions
The fashion industry is constantly evolving, with new trends, technologies, and cultural shifts shaping the way we view and consume fashion. There has been a movement towards more sustainable, inclusive, and tech-driven fashion, driven by a growing awareness of environmental and social issues among consumers, as well as advancements in technology.
“One of the most significant shifts in the fashion industry is the focus on sustainability. Brands are incorporating recycled materials, organic fabrics, and innovative production techniques to minimize their environmental impact,” says Aradhana Minawala, Co-Founder, The CAI Store.
Tania Abrol, Maarteeni feels fashion is not only about clothes or blindly following trends, it has become more about re-writing a narrative of self-confidence and inclusivity.
There’s a growing recognition for diversity and inclusivity within the fashion industry. Representing people of all body types, ethnicities, genders, and abilities in advertising campaigns and product offerings.
“As a designer driven by innovation and the power of self-expression, I’m committed to pushing boundaries and championing diversity throughout my creative journey. I believe the future of fashion lies in seamlessly blending heritage with contemporary trends, creating a dynamic intersection where tradition meets innovation in next-generation fashion culture,” adds designer Smruti Mathisekaran, No Na mé.
Minawala believes fashion brands are increasingly collaborating with other industries, artists, and consumers to create unique and innovative products. Co-creation initiatives invite customers to participate in the design process, fostering a sense of ownership and community.
“We believe to extend our own individuality beyond our comfort zones and embracing our culture. Challenging the status quo & redefining fashion. It’s the next generation that isn’t afraid to be bold,” opines Avishi, designer, ADK.
Social media platforms have become powerful tools for driving fashion trends and shaping consumer preferences. Influencers and content creators play a significant role in promoting sustainable and inclusive fashion practices, as well as challenging traditional beauty standards.
Technology is playing an increasingly important role in fashion. “Advancements such as 3D printing, CGI experience videos for advertising, virtual reality (VR) fashion shows, and augmented reality (AR) try-on experiences are revolutionizing the fashion industry,” signs off Minawala.
