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Global PC shipments in the final quarter of 2023 surprised analysts with a slight beat on expectations, offering a glimmer of hope for a beleaguered industry. According to a report by IDC, nearly 67.1 million PCs were shipped in Q4, a 2.7% dip from the previous year. While still a decline, it marks a significant improvement from the double-digit slumps in previous quarters.
This cautious optimism stems from the belief that the worst may be over. After eight consecutive quarters of falling shipments, hitting the lowest holiday quarter volume since 2006, analysts see signs that the market might be finally pulling out of its nosedive.
However, the road to recovery will be long and bumpy. Compared to 2022, the annual PC market is still expected to shrink by 13.9%, marking the second consecutive year of unprecedented declines. The pandemic-fueled buying frenzy left a hefty hangover, leaving manufacturers grappling with excess inventory and sluggish demand, as per IDC.
“Across the major technology categories, the PC market has arguably been the biggest roller coaster in terms of ups and downs over the past four years,” said Ryan Reith Ryan Reith, group vice president with IDC’s Mobility and Consumer Device Trackers. “While the market was down again in 2023 in terms of shipments, there is a lot of positive momentum for PCs looking forward. While AI has clearly captured everyone’s attention, it shouldn’t be overlooked that 2024 is expected to be a strong year for commercial PC refresh, and the advancements around gaming PCs continues to drive market excitement.”
Lenovo retained its leading position with 16.1 million units shipped, capturing 24% market share. Compared to 4Q22, Lenovo’s shipments grew by 3.9%. HP Inc. followed closely behind with 13.9 million units and 20.8% market share, reflecting a 5.4% increase from the previous year.
However, not all major players fared as well. Dell Technologies witnessed an 8.2% decline in shipments, slipping from 15.7% market share in 4Q22 to 14.8% in 4Q23. Similarly, Apple and Asus both experienced double-digit percentage drops in shipments and market share compared to the previous year.
This cautious optimism stems from the belief that the worst may be over. After eight consecutive quarters of falling shipments, hitting the lowest holiday quarter volume since 2006, analysts see signs that the market might be finally pulling out of its nosedive.
However, the road to recovery will be long and bumpy. Compared to 2022, the annual PC market is still expected to shrink by 13.9%, marking the second consecutive year of unprecedented declines. The pandemic-fueled buying frenzy left a hefty hangover, leaving manufacturers grappling with excess inventory and sluggish demand, as per IDC.
“Across the major technology categories, the PC market has arguably been the biggest roller coaster in terms of ups and downs over the past four years,” said Ryan Reith Ryan Reith, group vice president with IDC’s Mobility and Consumer Device Trackers. “While the market was down again in 2023 in terms of shipments, there is a lot of positive momentum for PCs looking forward. While AI has clearly captured everyone’s attention, it shouldn’t be overlooked that 2024 is expected to be a strong year for commercial PC refresh, and the advancements around gaming PCs continues to drive market excitement.”
Lenovo retained its leading position with 16.1 million units shipped, capturing 24% market share. Compared to 4Q22, Lenovo’s shipments grew by 3.9%. HP Inc. followed closely behind with 13.9 million units and 20.8% market share, reflecting a 5.4% increase from the previous year.
However, not all major players fared as well. Dell Technologies witnessed an 8.2% decline in shipments, slipping from 15.7% market share in 4Q22 to 14.8% in 4Q23. Similarly, Apple and Asus both experienced double-digit percentage drops in shipments and market share compared to the previous year.
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