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Streaming giant Netflix revealed that it won’t have a dedicated app for Apple‘s recently launched Vision Pro mixed-reality headset. Now, Netflix co-CEO Greg Peters has given an explanation about the streaming giant’s decision. Peters, in an interview with Stratechery, voiced skepticism about the Vision Pro’s potential impact on the streaming landscape.He said that currently Vision Pro is “not relevant” to its subscriber base and raising concerns about its scalability.
Peters’ explanation revolves around the Vision Pro’s limited audience and niche appeal.He believes the “subscale” nature of the device, with current estimates suggesting limited shipments, makes it an unattractive platform for content investment. Peters said that the investment didn’t seem to merit too much value, suggesting that catering to a small user base wouldn’t be a wise use of their resources. “We have to be careful about making sure that we’re not investing in places that are not really yielding a return, and I would say we’ll see where things go with Vision Pro,” he said.
Netflix may make a Vision Pro app in the future
Peters also didn’t close the door on Netflix creating a Vision Pro app. “Certainly we’re always in discussions with Apple to try and figure that out but right now, the device is so subscale that it’s not really particularly relevant to most of our members,” he said.
He also said that the two companies aer always in discussions. “We’ve worked together for a long time, we’ve always had active discussions to how we could help each other out. Sometimes we find a great space of overlap. We can move very, very quickly. Sometimes it takes a little bit longer,” Peters said in the interview.
Netflix isn’t the only one not to have a dedicated Vision Pro app. Google has also said that it won’t create a dedicated YouTube app for Apple’s headset.
Peters’ explanation revolves around the Vision Pro’s limited audience and niche appeal.He believes the “subscale” nature of the device, with current estimates suggesting limited shipments, makes it an unattractive platform for content investment. Peters said that the investment didn’t seem to merit too much value, suggesting that catering to a small user base wouldn’t be a wise use of their resources. “We have to be careful about making sure that we’re not investing in places that are not really yielding a return, and I would say we’ll see where things go with Vision Pro,” he said.
Netflix may make a Vision Pro app in the future
Peters also didn’t close the door on Netflix creating a Vision Pro app. “Certainly we’re always in discussions with Apple to try and figure that out but right now, the device is so subscale that it’s not really particularly relevant to most of our members,” he said.
He also said that the two companies aer always in discussions. “We’ve worked together for a long time, we’ve always had active discussions to how we could help each other out. Sometimes we find a great space of overlap. We can move very, very quickly. Sometimes it takes a little bit longer,” Peters said in the interview.
Netflix isn’t the only one not to have a dedicated Vision Pro app. Google has also said that it won’t create a dedicated YouTube app for Apple’s headset.
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