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Apple is reportedly working towards building in-house camera sensors.
Apple could be considering the development of its own in-house camera sensor technology to further improve imaging performance.
Apple relies on Sony for the camera sensors it uses to create the world-famous iPhone cameras. However, according to Bloomberg’s Mark Gurman in his PowerOn Newsletter, Apple could be considering the development of its own in-house camera sensor technology to further improve imaging on a larger scale.
Gurman mentions that imaging and camera sensors are major selling points for iPhones and mixed-reality devices. Apple believes that by gaining more control, including the design of its own imaging hardware, it can enhance its products. Despite this shift, Gurman notes that Apple will continue to depend on manufacturing partners for production.
This strategy isn’t new for Apple, as it has been designing its own components, such as the Taptic Engine and silicon inside iPhones, Macs, and other devices. This approach not only supports devices for a longer lifespan but also allows for fine-tuning to provide a refined user experience. Additionally, it reduces dependency on third-party companies and overall costs.
Apple’s imaging ambitions may extend beyond the iPhone. There’s speculation that it could aim for better sensors in a potential Apple Car and future generations of its Vision Pro mixed reality headset.
The timeline for implementing such a move and the current status of research and development are unclear. However, one thing is certain–Apple is committed to creating its own components. Having its imaging sensor technology working in tandem with its chipsets and other hardware could open up new possibilities for the Cupertino-based tech giant in the future.
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