[ad_1]
In a bid to improve shopping experience for users, Google has announced a new set of AR tools for buyers looking for cosmetics and beauty products. “Starting today, we’re bringing AR beauty features to mobile browsers, introducing new ways to try on hair colour and foundation, and giving beauty brands the opportunity to advertise with AR,”said Lilian Rincon, senior director of product, shopping, Google
Google already offered users to try beauty products related to eyes, lips, it is now rolling out a new AR beauty category: hair colour.“If you’re shopping for at-home hair colour, you can see what different shades from the L’Oreal suite of brands might look like on you or a model who resonates with you,” said Rinicon.Other brands, like Splat and Revlon, will be available to try on soon, she added.
Google is also ensuring that these features are used across the board. “In addition to the Google app, you can access our AR hair and foundation tools from any mobile browser in the US. AR lip and eye makeup will also be available on the mobile web in the coming weeks,” said Rinicon.
New ad features
Rinicon also revealed that Shopping ads are now eligible to feature a new, inclusive try-on experience in place of the ad’s product image. “Paired with relevant product information, AR beauty ads help our beauty brand partners showcase their products in a more interactive way to capture demand,” she noted.
Users can shop more than 50 beauty brands — including established brands and independent startups — using AR on Google. “In the last six months alone, brands like Covergirl, Dior Beauty, Fenty Beauty, Laura Mercier and Makeup by Mario have made their collections available to try out on Google,” she added.
Google already offered users to try beauty products related to eyes, lips, it is now rolling out a new AR beauty category: hair colour.“If you’re shopping for at-home hair colour, you can see what different shades from the L’Oreal suite of brands might look like on you or a model who resonates with you,” said Rinicon.Other brands, like Splat and Revlon, will be available to try on soon, she added.
Google is also ensuring that these features are used across the board. “In addition to the Google app, you can access our AR hair and foundation tools from any mobile browser in the US. AR lip and eye makeup will also be available on the mobile web in the coming weeks,” said Rinicon.
New ad features
Rinicon also revealed that Shopping ads are now eligible to feature a new, inclusive try-on experience in place of the ad’s product image. “Paired with relevant product information, AR beauty ads help our beauty brand partners showcase their products in a more interactive way to capture demand,” she noted.
Users can shop more than 50 beauty brands — including established brands and independent startups — using AR on Google. “In the last six months alone, brands like Covergirl, Dior Beauty, Fenty Beauty, Laura Mercier and Makeup by Mario have made their collections available to try out on Google,” she added.
[ad_2]
Source link
