AFEW Rahul Mishra Will Make Its Debut Showcase In India At The Lakme Fashion Week X FDCI – News18

The House of Lakmē Grand Finale for Lakmē Fashion Week in partnership with Fashion Design Council of India (FDCI) is all set to witness a spectacular presentation by Rahul Mishra, whose global luxury ready to wear label AFEW will debut its Fall-Winter 2024 collection in India. Launched at the Palais de Tokyo in Paris, the brand will make its way to the runway in Mumbai on 17th March at 9.30pm at the Jio World Convention Centre in Mumbai.

As a house of firsts, Lakmē has, via Lakmē Fashion Week for more than two decades, created a unique, vibrant meeting place for Fashion x Beauty. Today the platform stands tall as a nod to the finest design talent who are taking India to the world with their distinct voices. As a 23-year-old showcasing for the very first time as part of the GenNext program at Lakmē Fashion Week in 2006, Rahul Mishra will return to Mumbai and the platform with AFEW’s debut presentation in the country.

This season, the House of Lakmē launches the MultiSlayer Face and Cover Sticks, that will present a paradigm shift in beauty by eliminating a time-intensive, multi-step make-up routine with a singular, revolutionary, gender-neutral product. In a fast-paced world, as we find solutions to make our lives easy, your entire make up kit can now be simplified, with just 2-3 sticks, with your foundation, blush, contour stick and highlighter – the Lakmē MultiSlayer Sticks.

Slick, edgy and multipurpose in nature with an easy to blend application, the sticks through just a few swipes give you a versatile beauty look for everyday sculpted face definition. Whether you are looking for a Lifted, Snatched or a Sculpted look, this launch makes definition easy aided by the launch of the immersive Augmented Reality (AR) tool– DefineU available on www.Lakmēindia.com.

The show will present a vision that is rooted in sculpture and definition, both in beauty and fashion, with AFEW’s Fall-Winter ’24 collection having the designer look at his constant muse i.e. nature as the ultimate sculptor and artist. Appreciating the otherwise simple natural forms for their structural personality through a sculptor’s lens, the silhouettes are envisioned in bright solid hues and graphic textures and play with geometric representations that bring to the fore the relation of stone and sculpture.

The inspiration reveals itself in rigid but organic installations of natural forms that consist of vegetal and animal motifs. As a strong reference to his eight-year-old daughter’s influence on his creative endeavours, the visuals are partially influenced by the children’s story, ‘The Fox and the Star’ whose characters appear in the collection amongst other imagined structures.

Sunanda Khaitan, Vice President, Lakmē said, “This season, the House of Lakmē is thrilled to present a powerful showcase that will witness the debut of AFEW Rahul Mishra in India. Rahul is known to draw his inspiration from nature, which is the best sculptor – from the grandeur of mountains to the symmetry of snowflakes, the majestic waves of sand dunes, to the arresting features of the human face – nature’s artistry is unparalleled. The Lakmē MultiSlayer Sticks, offer you the Ultimate Face Definition. Snatch, Lift or Sculpt, with easy swipes, here’s a simple solution to enhance what nature gave you. The show promises to be a high-octane trendsetting sculptural rendition for audiences, both on and off the runway. Forecasting a high- performance approach to beauty, Lakmē’s MultiSlayer Sticks will set the stage for a never seen before style and beauty statement that will bring a fitting conclusion to the 49th edition of Lakmē Fashion Week x FDCI.”

Commenting on his upcoming showcase Rahul Mishra said, “Presenting at Lakmē Fashion Week x FDCI always feels like a homecoming and this time around it’s an honour to showcase our global Easy to wear luxury brand ‘AFEW Rahul Mishra’ for the first time in India. I’m looking forward to presenting my Fall-Winter ’24 collection that draws its inspiration from the House of Lakmē’s MultiSlayer Sticks that will for the wearer define a new approach to beauty, one that is personalised and sculpted to one’s face shape. At AFEW Rahul Mishra we have always celebrated our Indian heritage, married to our international take on fashion and collaborating with Lakmē, is always special and even more so as we come together at the House of Lakmē Grand Finale marking a new era in fashion and beauty, one that is inspired by nature as the ultimate sculptor.”